Course Overview
Selected to participate in a cross-disciplinary course that studies how the New York Jets football team should position themselves to drive influence, enthusiasm, and behavior among individuals ages 13-24, resulting in long-term fandom. The semester-long project includes presenting research, strategy, and design direction to team representatives and developing concepts in advertising design, promotional graphics, motion graphics, and brand identity design.
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My Experience
Having an opportunity to work on a project for the NFL was an invaluable experience. I learned a great deal about the challenges and benefits of working in a team and how the team's success depends on pushing and pulling each other towards a common goal. Because of this experience, I feel prepared to work in a team-based work environment.
Team 1 [Left to Right] Alexander Salazar, Sebastian Almazan, Isaiah Almodovar, Riley Heesters, Brian Cassidy, Wendy Ramirez, and Angela Waldmann